The Strategic Core defines the problem, decision, scope and intended outcome. It then assembles the initial team and activates additional expertise as the work develops.
01
Cast the net wide.
We gather the evidence, perspectives and context required to understand the problem and map its complexity.
02
Distil what matters.
We interrogate the evidence, identify patterns and tensions, and separate meaningful insight from noise.
03
Make the strategic choice.
We determine the credible position, value orpoint of view the organisation can own - and clarify the priorities that follow from it.
04
Create coherent meaning.
We translate the strategic position into a clear narrative, messaging system and language that can travel across audience sand channels.
05
Bring the thinking to life.
We translate the strategy and narrative into distinctive writing, design and creative execution.
Three ways to work with us
Build the team you need
Define the capability you need on an ongoing basis. Malume builds and manages a dedicated support team around it, providing continuity without the cost or rigidity of a permanent internal function.
Bring us a clear strategic communications challenge or intended outcome. We define the scope, timetable and team required to deliver it from beginning to end.
